Symmetric encryption algorithms must be used with the cipher block mode operation in real applications. The cipher block mode chosen is influenced by security and performance of the mode. This paper discusses ECB (Electronic Codebook), CBC (Cipher Block Chaining), CFB (Cipher FeedBack), OFB (Output FeedBack) and CTR (Counter) cipher modes. To provide security and proper implementation of symmetric key algorithms cipher modes are more important. This paper describes the details of cipher modes operation, their parameters as well as their strengths and weaknesses. The Counter mode of operation has been found generally superior to the other four modes of operation in terms of performance especially when increasing the input size.

With global citizens and their vision imperatives there is an evolving breed of MBA students surveying the business landscape with a more discerning eye and demanding a new type of education, what students are asking for is interscholastic quality—not just interdisciplinary education—this in turn has given rise to a new technology-based tools for gathering and disseminating knowledge that have become central element of today's education.

The advent of knowledge economy, a factor of globalization and networking has posed new thrust on our education programs at national and international levels. Students, alumni, faculty and staff members have metamorphed to customers, for an education institution and these liaisons are to be honored with a belief that “Every contact counts!”

With such a considerable paradigm shift in the higher education sector worldwide, institutions are constantly looking for ways to capitalize on technology and enhance the effectiveness of their customer relationships. Collectively referred to as ‘Constituent’, the entire students, alumni, donors, promoters, faculty members, and administration staff members network today demand a more customer-oriented approach to optimize the educational experience.

To be able to carve a niche in this cluttered market place the institutions are resorting to developing competitive advantage by using mathematical science of predictive analytics to be able to better forecast student retention and enrollment and targeted campaigns to understand student behavior and the one stop solution to all the woes of the higher education system is CRM: Customer Relationship Management.

This research paper aims to explore the reins of paradigm shift in education sector and gauge the awareness of the stakeholders for the new technology. The paper also explores the premise or readiness of users and their perception about effectiveness of the various functions of the Customer Relationship Management software.

Branding is extremely important in the auto industry and brought fortunes to Malaysian automobile companies. Popular Malaysian local-made automobile such as PROTON recently faces tough competition as other international brands remains among top purchased automobile in Malaysia. Users may explore and purchase new brands of automobiles or if it is recommended to them by someone they trust, or experience before or partake emotional attachment of the said brands. Therefore, this research attempts to answer the questions whether brand trust, experience and attachment influences brand loyalty among the Malaysian local automobile brands. Malaysian automobile users will be the unit of analysis. A quantitative research design will be performed while descriptive analysis will be employed to obtain the findings of this study. All related constructs are presented in the proposed research conceptual framework where research hypotheses are developed. Finally, this paper also acknowledged some suggestions for future research directions.

A strong brand can lead to several marketing advantages and increase companies’ competitive strength. An ongoing systematic brand-building process is important for creating a strong brand The type of organisation is one of the key drivers of brand-building and may influence a particular approach on the basis of the organisation’ s characteristics and context. SME brands are often built in a very different context form large organization.The process of building a successful brand in an entrepreneurial venture is interesting to investigate as it presents a different situation to brand building in a corporate space.  Thus, this research responds to the need for an increased understanding of brand building in SMEs. It seeks to assess the nature and scope of brand building process within an SME context This will be done through a case study design of the food processing SMEs in Malaysia .The research design adopts and adapts Centeno et al(2013) “Five phase of SME brand building model” that will  help to direct the fieldwork, data analysis and findings. A series of semi-structured interviews will be conducted among  owner / managers from the food processing SMEs to get a better understanding on the process of brand building within the entrepreneurial establishments.

The purpose of this study is to examine the relationship between components of the organization commitment and job satisfaction among employee at Amcor flexible.

The research design chosen is descriptive type. The sample size taken to conduct the research is 65 employees, for the study the sampling techniques are convenient sampling; structured questionnaire was used for primary data collection. Secondary data was collected from earlier research work various published journals, magazines and online articles statistical tools are used for data analysis. After analyzing the data certain pitfalls are highlighted in which management has to concentrate for improvement.

Service quality in the hospitality industry becomes one of the most important factors for gaining a sustainable competitive advantage and customers’ confidence in the highly competitive marketplace, and therefore service quality makes the hospitality industry a wider chance to find competitive differentiation for organizations. Hence it is considered as a major core concept and a critical success factor in the service sector.

The research design chosen is descriptive type. The sample size taken to conduct the research is 98 employees, for the study the sampling techniques are convenient sampling; structured questionnaire was used for primary data collection. Secondary data was collected from earlier research work various published journals, magazines and online articles statistical tools are used for data analysis. After analyzing the data certain pitfalls are highlighted in which management has to concentrate for improvement.